Background
Lenovo is an innovative, international technology company formed as a result of the acquisition by the Lenovo Group of the IBM Personal Computing Division.
As a global leader in the PC market, Lenovo develops, manufactures and market cutting-edge, reliable, high-quality PC products and value-added professional services that provide customers around the world with smarter ways to be productive and competitive.
Lenovo's operates in Purchase, New York, USA, Beijing, China, and Raleigh, North Carolina, USA and an enterprise sales organisation worldwide. |
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Description
Concept + Design + Art Direction
VibrantStyle is commissioned by Text100 PR to launch an online campaign for Lenovo's product media launch invite. The invite is targeted at the media and consumer brackets across several regions (Thailand, Indonesia, Malaysia and Singapore) and is also being localised in each country. The media animation was so well received that it was subsequently adapted as screensavers to be used throughout the particular Lenovo series.
 View Website (Offline, campaign over)
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